There is something distinctly special about the beautiful sand beaches, sand dunes, crystal clear water, charm and hospitality found in Northwest Florida. 

As, the daughter of a successful real estate professional, Shelby Rochester inherited a love of real estate. Originally from the Northeast, Shelby is now a full-time resident of Santa Rosa Beach, Florida, after a ten-year journey to plant roots on Florida’s Emerald Coast. Shelby’s experience in real estate began near Princeton NJ selling exceptional homes in Mercer, Monmouth and Ocean Counties. She moved onto marketing and selling primary and secondary oceanfront homes in Newport Beach, Newport Coast and Laguna Beach, California. In addition to serving as the Marketing Director for a small boutique real estate firm in Newport Beach, Shelby enjoyed a two-year commitment serving on a Real Estate Ethics Committee. Shelby is a member of the National Association of Realtors and has earned the Resort and Second Home Property Specialist designation. She has been networking with top luxury agents since 1986 and has vast resources across the country and across the globe to help sellers and buyers achieve their real estate goals anywhere. Many professionals are involved to help your transaction go smoothly.

Kaylee has an impeccable eye for detail and provides support for customized digital marketing campaigns and direct mail campaigns to feature your home beautifully. Jen is upbeat and personable, she gets the word out for open house announcements to hundreds of agents who may have the perfect buyer for your home. Michelle and Veronica bring together the best professional photography to showcase your home on brochures, custom post cards, detailed and extensive print campaigns, and digital campaigns.

Elizabeth is the Director of Training for PPG and keeps our team current on the latest technology, CRM and Sales Systems, she also works with our buyers in the Destin area. Evan and Ethan assist with the Social Media Campaigns on Facebook, Twitter, Instagram, LinkedIn and YouTube to spread the word about exceptional properties, relevant real estate news and upcoming community events.

Marie is our Incoming and Outgoing Introduction Coordinator. When sellers have a home to sell or purchase anywhere nationally or internationally, Marie helps Shelby with coordinating seller and buyer goals with a network of over 125,000 top luxury agents.

The Shelby Rochester Group delivers exceptional service in the Northwest Florida luxury real estate market, with colleagues across the country and across the globe. With collective Premier Property Group boutique sales over $390 Million representing sellers, buyers, investors, and developers marketing and buying property ranging from $450,000 to $20+ million. How may we help you?

The Shelby Rochester Group is everywhere you want to be. From introductions for privately held luxurious hotels in Europe to Gulf Front new construction along the Florida West Coast, we can help you locally here along the beautiful Emerald Coast and beach communities along 30A or introduce you to top luxury colleagues perfectly suited to your real estate goals anywhere in the world.